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Brand Identity
THE VANDERBILT
A Gilded Age mansion turned modern-day hotel, The Vanderbilt bridges Newport’s storied past with a vibrant present. The brand identity reinterprets Georgian elegance through a contemporary lens - crisp typography, heirloom-inspired illustrations, and tactile materials carry through in menus, in-room details, and signage. A sense of quiet luxury anchors the experience, honoring the home’s original owner, Alfred Vanderbilt, while inviting a new generation in.
In collaboration with SWOON, the studio.

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