The overarching vision for Leatherology’s brand expression lies in owning the idea of “what defines the classics” — things that are built to last and never go out of style; an appreciation for cultured and elevated simplicity; generation after generation they stand the test of time. The client brought us in to introduce their Spring 2025 line, an ode to a European coastal summer. Drawing inspiration from the “-ology” in Leatherology, which denotes “a subject of study,” we dove into the essence of the word “study.” To study, to examine, inspect, and thoughtfully consider the effortlessness and ease of the concept at hand.