Casalina is a curated retail experience for shopping luxury swimwear and resort wear founded in Dallas, Texas. The name was derived from the Italian word for home, “Casa,” and the Greek word for sunlight, “Lina” laying the foundation for a brand inspired by global getaways and the spirit of glamorous adventure. The team worked closely with the client to develop a nuanced brand positioning and elevated visual identity to resonate with the stylish, confident, well-traveled Casalina woman.